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2019 Successful Dealer Award Nomination!

2019 Successful Dealer Award Nomination!

The nomination period for the seventh annual Successful Dealer Award has officially opened! The Successful Dealer Award recognizes medium-duty and heavy-duty truck dealers for their positive influence on our industry and their communities.

The nomination period will conclude on May 31 and the 2019 SuccessfulDealer Award finalists will be announced in June. The winner will then be crowned at Randall-Reilly’s RSquared event in September in Tuscaloosa, Ala.






Environmental Initiatives: 

H.K. Truck Center is a Certified Ultimate Hino Dealer and a Certified Mitsubishi Fuso medium duty truck dealership that promotes the sale of Hino’s Class 5 Diesel-Electric Hybrid, the Hino 195H. Available as a single or double cab, the Hino 195h is a viable hybrid option for the environmentally-conscious fleet owner and truck operator. HK Truck Center has hit the market as one of the first to offer the new gas Fuso trucks in 2019, which will significantly cut down on emissions. H.K. Truck Center is continually promoting the use of telematics technology to cut down travel time by effectively mapping driving routes.

Community Involvement and Civic Responsibility:

H.K. Truck Center has been repeatedly recognized for outstanding community support and involvement. They received recognition by the Mayor for over 35 years in business as a long-standing member of the South Plainfield Community in 2018. They are an annual sponsor in the Holy Savior Academy’s 5K Run, an event where all proceeds benefit the school’s educational programs. President Henry Knabe, Jr., is always looking to participate in the education of the community’s youth and was on the panel for South Plainfield High School’s Career Mentoring Day in 2018. Other local organizations and individuals H.K. Truck Center sponsors include Nick Gennusa’s Motocross Campaign, The Knights of Columbus Fish Dinner, South Plainfield’s Softball Association, South Plainfield’s Veteran Monument Plaque, South Plainfield’s All-Star Junior Baseball Team, the 12U South Plainfield Dynamite, Touch a Truck events, and The Policeman’s Benevolent Association’s annual golf tournament this year.

Customer Education:

H.K. Truck Center releases monthly articles that share with their customers the latest medium duty truck industry news, including updates on leasing opportunities, service & maintenance tips, truck part instructions, warranty recalls, tax information, and fleet management advice. They are dedicated to the improvement of their clients’ fleets and keep their customers informed through their email newsletter, website, and social media.

Staff Education & Training:

HK Truck Center maintains their Certified Ultimate Hino Dealership status by continually demonstrating their dedication to the highest level of customer satisfaction. This is only possible through the ongoing education and training of the staff. It is in part this training and in part the dedication of the service team that lead their shop foreman, Tracey Gennusa, to win the 2018 Hino Elite Technician award, making him the #1 Hino technician in the nation, as well as a current finalist for the 2019 Hino Elite Technician award. H.K. Truck believes training and development provides both the company as a whole and the individual employees with benefits that make the cost and time a worthwhile investment. Continuous training also keeps H.K. Truck employees remain on the cutting edge of the technology that goes into a modern commercial truck.

Marketing Efforts:

H.K. Truck Center has a vision to be the dealership and service center of excellence. Their marketing efforts cover both the external promotion of their products and services as well as an internal dedication to continual team-building and employee support. H.K. Truck Center creates an annual marketing plan to anticipate the fluctuations of the industry as well as company changes and follows that plan aggressively to promote their five departments, Leasing, Service, Sales, Parts, and Rentals, using both digital marketing (website, company blog, social media, search engine optimization, email) and traditional marketing (print ads, postcards, fliers). While the offerings of their marketing materials are serious, the tone of the promotions are light and jovial, focusing on educating and entertaining the recipients. The heart of H.K. Truck Center’s brand lies in wanting, desiring, and promoting the success of their clients. By playing a small part in their truck’s care and maintenance, their staff feels as though they have helped their clients’ business and, through the business, their employees and the employees’ families. They capture that through regular video and article “Truckstar” testimonials, where their clients are the stars, sharing the way H.K. Truck Center directly helped their business. HK Truck Center has integrated marketing automation to improve their customer experience, allowing customers to have timely reminders about important milestones after their truck purchase. They redesigned their website in an effort to bring valuable content to the forefront of the visitor’s experience. In 2018, H.K. Truck Center was a participating dealer in the Hino sponsorship of the NY Jets football team. With this unique opportunity, H.K. Truck Center leveraged social media ad campaigns, local television broadcast, Google Ads, and billboard advertising to share their key message: that when you have a Hino truck, you need to work with the MVP of truck centers!




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